Management

George Sims - George is one of the two founders of SB Electronic Systems and although now retired, is still the largest shareholder. His un-rivalled knowledge of barcoding is still available to the Company. The Company was set up when George and his co-founder, Chris Barnett, recognised the opportunities for barcoding. George created the Telepen barcode symbology which is renowned for its reliability and accuracy, and was instrumental in the design and development of the company's product portfolio. His achievements have been recognised by a listing in the Marquis Who's Who in the World.

Paul Burchett, Managing Director - Paul joined SB in 2002 following fourteen years at the Clement Clarke Group in various senior management positions. The last four years were spent as Managing Director of Clement Clarke Communications, a company involved in telecommunications manufacturing. He is a qualified Chartered Management Accountant and has an MBA.

John Catchpole, Software Development Director – John has been involved with software at SB since 1990.  Originally an electronics engineer, he made the transition to software when he joined Hoskyns (now Cap Gemini) in 1980, rising from a humble programmer to senior consultant in just 2 years.  He has a wealth of experience in developing software in such diverse applications as industrial control, item tracking, stock control, and web-hosted database systems.  He also designs firmware for devices including, of course, bar-code readers.

Alan Elkes, Sales and Marketing Director - Alan has been with SB since 1986, joining as a service engineer. He moved into account management in 1998, and was appointed Sales Manager in 2001.  He is now the Sales and Marketing Director.  Alan is based in our Crewe office, and as well as carrying out his role as Sales Director, he also has direct involvement with our customers in the north of the country.

Kevin Sontag, Sales Account Manager - Kevin has been with the Company since 1996, and was originally appointed as a Customer Support Engineer. He was appointed Customer Support Manager in 2001, and is now the Sales Account Manager for the south of the country.

Adrian Donnelly started with SB Electronic Systems in November 2006 as Customer Support Manager.  Adrian is an IT professional who comes from a strong IT Support background.

In addition, the Company have an extremely strong technical team including David Spencer, Technical Manager, Mark Wiltshire, Systems Manager and Chris Lamont, Senior Test Engineer. These three employees have a combined 60 years of experience in the data capture industry.